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Branding and Design Brand and Corporate Identity PSDesign is a leading provider of corporate and brand identities, with an emphasis on brand positioning that helps Israeli companies compete in the global market. Print & Graphic Design PSDesign has over 10 years of international design experience and delivers a full range of print design. We pride ourselves on our close attention to typography, photography, design trends and, ultimately, on our clients needs: Advertising, Packaging, Brochures, Folders, Data Sheets, Trade shows and more. Internet Your web site is at the front line of competition in the global market, don't let this important asset look "local". PSDesign creates web sites that position and deliver your company to the global market. Pricing Due to minimal overhead PSDesign is able to deliver design services comparable in quality to other leading studios at a fraction of the cost. Select Works 
Peter
Stearns Designer
Peter has been a designer and branding expert for over 10 years and specializes in print and web marketing projects for hi-tech and traditional companies.
Peter has been working in Israel for international and local clients since 1995, the last 3 year of that as partner and Creative Director at Spiral Solutions Ltd. Peter graduated as a Design and Advertising Major from FIT in New York City in 1992 and worked in NYC for 3 years for clients such as Citibank, Chapman Direct (Y&R), JP Morgan, Clinique and many more.
Clients past and present include:
| Hi
Tech |
Web | Medical Equipment |
| Gilat
Communications Accord Communications eSafe RIT Wizcon Network Privacy Double Click First Access Ascend Technology Ventures Athena Smartcards Veritas Venture Partners |
Microgaming |
Mennen
Medical Consumer
Goods |
Added
Value
• American born, native English speaker who studied and worked in the
USA
• Extensive background in marketing, advertising and branding
Design Products
Graphic Design and Visual Communications for Marcom, logos, company and brand identity, brochures, folders, data sheets, trade shows, web sites, packaging boxes, PDF documents.
—> To see samples of my work please go to the Portfolio Section
Peter
Stearns
15 Hartglas St. Ramat Aviv.
Tel Aviv Israel 69973
Tel:
(03) 643-6949
Fax: (03) 643-7032
Cell: (054) 453-3189
email: peter@psdesign.co.il
With over ten years of experience PS Design has developed
a work flow process that serves as a professional platform for cooperating
with clients, minimizes time-to-market and ensures an end product that will "work" in the client's competitive environment. The entire process
is done in close cooperation with the client and can be divided into three
overlapping stages: Research, Definition and Development.
Research
• Acquiring an understanding of the client's products and technologies.
• Understanding of the client's market; The Primary and Secondary Markets
and the Closest Competition.
• Understanding the client's Target Audience.
Definition
In this stage the brand is defined and/or focused. It includes defining the
brand's Core and Extended Associations and determining the "Look and
Feel" we wish to convey. In addition we:
• Define the client's or brand's positioning and what differentiates
it from it's closest competition.
• Define the specific goals we wish to achieve in this project.
In this stage initial design concepts and key phrases are suggested.
Development
In this stage the final design concepts and copy are developed. In addition
to the client's input and approval the development is consistently monitored
to meet the conditions set forth in the definition stage.
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Corporate Identity Logo
Show Case Trade Shows Microgaming |
Microgaming |
Web Efriam, Kattan Law
Infinia |
